DO YOU SELL TO DENTISTS?
It’s not the close; it’s the “open”
Positivity, not negativity!
Do what others aren’t doing
Dentists are “emotional” OR “financial” buyers!
Ask how they want to be communicated with
Dentists don’t buy what they need; they buy what they WANT!
Every office is different, in terms of purchasing flow/dynamics. SCRIPTS DON’T WORK!
Don’t bring up the competition!
Let them know you know WHO THEY ARE!
Show them the “short-term” & “long-term” benefits
Someone will charge/cost less than you do!
Keep REMINDING them of their “WHY”
They don’t generally buy based on LOGIC or “SCIENCE”
Dentists use/have more than one option for almost what they have/do in the practice!